How we launched SpectroScience.

1. 02
   Name & brand

   What do we call it, and how does it look?

   • /aboutAbout Vitaly Kirkpatrick, NIR Consultant

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2. 04
   Content & lessons

   What do we teach and say?

   • /blogNIR Spectroscopy Blog
   • /blog/5-stats-nir-model-evaluation-beyond-r-squared5 Stats NIR Model Evaluation Needs Beyond R² Explained
   • /blog/advanced-nir-data-analysis-methods-beyond-basic-chemometricsAdvanced NIR Chemometrics: Beyond Basic Methods
   • /blog/as-is-vs-dry-matter-in-nir-understanding-the-key-differencesAs-Is vs. Dry Matter in NIR: Understanding the Key Differenc
   • /blog/beer-lambert-law-nir-fundamentals-and-calibration-methodsWhy Your NIR Calibration Fails: Beer-Lambert Law Breakdown

   + 26 more pages

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3. 05
   Get found

   Will anyone find it?

   • /blog/nir-calibration-methods-compared-mlr-pcr-pls-and-annNIR Calibration Methods Compared: MLR, PCR, PLS, and ANN
   • /blog/nir-gigo-case-study-soybean-protein-and-cost-of-poor-data-qualityNIR GIGO in Practice

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4. 06
   Sell online

   How do people pay?

   This is the step the product was made for.

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5. 07
   Find customers

   Who buys first?

   • /blog/ai-and-machine-learning-in-nir-practical-applications-for-food-and-feed-labsAI and Machine Learning in NIR for Food and Machine Feed Labs
   • /blog/best-practices-for-developing-nir-calibration-modelsNIR Calibration Models That Hold Up: Food & Feed Guide
   • /blog/comprehensive-chemometrics-pls-regression-tutorial-for-nir-spectroscopyNIR Spectroscopy PLS Regression: Full Chemometrics Guide
   • /blog/nir-accuracy-and-calibration-for-beverage-quality-controlNIR Accuracy and Calibration for Beverage Quality Control
   • /blog/nir-for-grain-moisture-applications-in-combines-dryers-and-storageNIR Moisture in Combines, Dryers & Grain Storage

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1. 1
   Spectra LabCheck a lab calibration before you trust it.
   Website & product12 live pages2,400 searches/mo“near infrared nir spectroscopy” 2,400; “nir spectroscopy” 590 · idea scan 2026-10-08Open a sample report ↗
2. 2
   SpectroScienceAn online NIR course that teaches with motion.
   Sell online40 live pages2,400 searches/mo“near infrared nir spectroscopy” 2,400; “nir spectroscopy” 590 · same NIR market scan 2026-10-08; Search Console shows searchers reaching its course pagesSee the course ↗
3. 3
   EveryablyFind and fix access problems in the code, not with an overlay.
   Run it30 live pages1,000 searches/mo“accessibility scanner” 1,000; “accessibility testing software” 1,000 · idea scan 2026-10-09Scan a site ↗
4. 4
   LodestakeStartup idea research with evidence, not enthusiasm.
   Idea22 live pages1,000 searches/mo“ai business plan generator” 1,000; “idea validation” 140 · idea scan 2026-10-08Read a real idea report ↗
5. 5
   HuecraftA whole brand from a short brief: logo, colors, type and voice.
   Name & brand29 live pages90 searches/mo“ai branding tool” 90; “ai brand identity” 20 · idea scan 2026-10-09; small, early marketSee a before and after ↗
6. 6
   ManuscriptSmithA writing studio for authors that keeps your voice.
   Content & lessons22 live pagesNot measured yetGoogle autocomplete shows steady author searches (how to write a memoir, how to self publish a book); volume not measured yetTry the studio ↗
7. 7
   Search Engine SeerSEO checkups that also check AI answers, with fixes ranked.
   Get found29 live pagesNot measured yetvolume not measured yetOpen a sample checkup ↗
8. 8
   ZoneVouchCheck a domain name at the source, with the real price.
   Name & brand25 live pagesNot measured yetvolume not measured yetCheck a name ↗
9. 9
   DeckSpeaksAITurn course slides into narrated videos.
   Content & lessons3 live pagesNot measured yetno public volume found in our research; not measured yetSee how it works ↗

Searches/mo = Google Ads search volume, United States, English, monthly average, measured in each platform's idea scan. Live pages = each site's sitemap on 2026-10-19. “Not measured yet” means we have not paid for that lookup; we never guess a number.