Idea to company
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Step 1 of 8 · Idea

Before you build it, find out if people want it.

We test demand, rivals and money before you spend a dollar on building.

Check where you areRead a real idea report ↗
Sound familiar?

What founders tell us at this step.

“Everyone says it is a great idea.”

Friends are kind. Buyers are not. You need evidence, not cheering.

“I don't know who else does this.”

A quick search finds a few rivals. The ones that matter are harder to see.

“I could spend a year building the wrong thing.”

Most of the cost of a bad idea is the time spent before anyone pays.

Check yourself · 1 minute

Where are you on idea?

Five honest answers. You get a score and the first thing to fix. Nothing is sent anywhere.

  1. I can name ten people who have this problem today
  2. I know three companies that already sell something like it
  3. I know what people pay now to solve it
  4. I have asked a stranger to pay, not just to like it
  5. I know the one number that would make me stop
0/5

Answer the five questions to see your score.

Get the checklist
Launched and live

We did this step for our own products.

Try them. Each one is a real site with its own name.

Or we do it for you

What you get at this step.

An evidence report

Demand, rivals and money, each claim with a source.

A critic on purpose

A pass that argues against your idea so you hear the weak spots first.

A name and domain check

Names you can actually register, with the real price.

A first plan

What to build first, what to skip, and what to test.

Questions

What people ask at this step.

How do I validate a startup idea?

Find people with the problem, see what they pay now, and ask them to pay before you build. Our report does the research part and shows its sources.

How long does it take to build an MVP?

It depends on the size. We agree the first version with you, and you see it working before anything is added.

Should I build in-house or use an agency?

If you have no tech team yet, an outside team gets you to a first version faster. You keep the code and the accounts.

Your next step

Get past idea this month.

Two ways to keep going. Take the checklist with you, or talk to a person.

Send me the idea checklistOne email with the checklist and the three fixes that matter most. By sending, you agree to get this email. No spam, unsubscribe any time. Privacy
Talk it throughA short call with an operator. Bring your answers from the check above; we tell you where we would start. Pick a time →A person reads every request.