A company is a lot more than an app. Research, a brand, the product, a website people can find, payments and plans, customers, support, and the numbers. We build all of it, then help run it. Here is every step, using a business of our own as the example.
Click through the steps. Under each one: what we build, and how we did it for SpectroScience ↗, our online course on NIR spectroscopy for food and farm labs.
Who is it for, what problem does it solve, and why would they pay? We write it down in one page before anything is built.
Is anyone looking for this? We check what people search for, the questions they ask, and who already sells something similar.
A name, a look and a voice that fit the people you sell to, used the same way everywhere.
The thing people pay for. Our AI team builds it, a person checks it, and we test it the way a customer would use it.
A fast website that answers what people search for, so they find you on Google and in AI answers.
How people pay: once, by subscription, or a bundle. Plus receipts, refunds and the legal pages that go with taking money.
Give people something useful first, then ask. Every page leads to one next step.
After launch the work keeps going: questions, fixes, updates, reviews. Our AI team does most of it, and a person owns it.
Watch what works, do more of it, and add the next product for the same customers.
Each helper follows the same written steps every time, and a person checks the result. Here is what a few of them do, step by step.
A sale touches the website, the payment, the email, the product and the numbers at the same moment. That is why we build it as one connected business, not a pile of separate tools.
Nothing was perfect on day one. This is what each part started as, and what it is now. Every “now” is live; click to see it.
Give first, ask second. Each step is measured so we can see where people stop, and fix that step.
We help you pick how people pay, and set up checkout, receipts, refunds and cancelling.
Search pages, a useful sample, emails, social posts and outreach, all pointing to one next step.
A plain view of visitors, sign-ups, sales and renewals, with an AI finance helper to explain them.
Spectra Lab ↗ checks whether a lab's NIR calibration can be trusted. The science is heavy, so the product walks one sample through six stations, in plain words.
Research first: we collected 68 real questions from people who do this work and measured 50 search terms. The answer was “real but narrow”, so we launched it the careful way: useful tools and a waitlist first, paid plans only once access and billing are ready.
We talk, we write a one-page plan, and you agree to it. Then our AI team builds each step, a named person checks the work, and we test it like a customer would. When it is live, we keep running and improving it with you.
It depends on how much of the journey you need. We give you a timeline in the plan, before any work starts, and you see progress every week.
Every piece is checked twice: once by the AI team and once by a person. We click through every page, check speed and how easy it is to use, and fix problems before launch.
Your idea or your business, what you know about your customers, and quick answers when we ask. You approve the plan and the brand, and nothing goes live without you.
We price the plan for your business, not from a fixed list. You see the price before any work starts.
Start with a plan for your idea, then talk it through with an operator if you want to go ahead.
A few questions about your idea. A person reads every one.
Get a plan for my idea Or talk to an operator