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Branding agency for startups

A logo isn't a brand. Get the whole identity.

Colors, type, logo, voice and a style guide your whole team can use. We start from what you already have and love, show you three directions, and you pick.

Try the three choicesSee a real before and after ↗
Sound familiar?

Every page looks a little different.

“Our logo was a quick fix.”

It was fine to start, but it doesn't look like the company you are now.

“Every slide and post looks different.”

No shared colors or type, so everyone makes it up as they go.

“We don't know what to keep.”

You like parts of what you have, and you don't want to start from zero.

Check yourself · 1 minute

Where are you on name & brand?

Five honest answers. You get a score and the first thing to fix. Nothing is sent anywhere.

  1. My logo looks right at the size of a phone icon
  2. Everyone on my team uses the same colors and fonts
  3. Text on every background is easy to read
  4. I can describe how my brand sounds in three words
  5. My domain name matches my brand name
0/5

Answer the five questions to see your score.

Get the checklist
Walk-through

Pick a direction and watch it change.

This is how we show you your choices. All three keep your base colors. They change the type, the logo style and how the accent is used. Try them on a made-up bakery, “Northfield Bakery”.

Bread worth getting up for.

Baked before sunrise, every day, on Main Street.

Order for pickup
Aa
What you get

A brand kit, not just a logo.

A brand review

What works in what you have now, what is weak, and why, with examples.

Three directions

All built on your own colors, so nothing you love is lost.

Logo and icon set

A wordmark plus icon options, drawn cleanly so they work at any size.

Easy to read, checked

Every text and background pair is checked so everyone can read it.

A style guide

Colors, type, logo use and voice, in one place your team can follow.

Applied to your site

The colors you approve go straight onto your website, not into a folder.

How it works

From first look to a brand you use every day.

  1. LookWe study your site, logo, colors and the people you sell to.
  2. ReviewYou get a plain-words review of what works and what doesn't.
  3. ChooseThree directions, side by side. Pick one and adjust it yourself.
  4. ApproveYou approve it in your own workspace. Nothing changes until you do.
  5. ApplyWe put it on your site and give you the style guide.
See it for real

Brands we built and use every day.

Each of these live products has its own brand, made the same way.

SpectroScienceA course brand with its own guide character ↗ ManuscriptSmithA writing studio for authors ↗ Search Engine SeerAn honest SEO checkup brand ↗
Launched and live

Products we launched for this step.

Try them. Each one is a real site with its own name.

Questions

What people ask before they start.

How much does startup branding cost?

It depends on how much you need: a refresh of what you have, or a full identity with a style guide and site update. We look at what you have first, then give you a fixed price before any work starts.

What does a branding agency do?

It decides how your company looks and sounds, then makes the pieces: logo, colors, type, voice and the rules for using them, so everything you put out looks like it comes from the same place.

What is the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the whole system around it: colors, type, icons, voice and how they are used together.

How long does branding take?

You see the review and the three directions first. How long the rest takes depends on how much you change and how quickly you decide. We agree the timeline with you before we start.

What is included in a brand kit?

Your logo in every format, the color palette, type choices, icons, voice notes and a style guide that shows how to use them.

Your next step

See three directions for your brand.

Two ways to keep going. Take the checklist with you, or talk to a person.

Send me the brand checklistOne email with the checklist and the three fixes that matter most. By sending, you agree to get this email. No spam, unsubscribe any time. Privacy
Talk it throughA short call with an operator. Bring your answers from the check above; we tell you where we would start. Pick a time →A person reads every request.